FTP Also Expanding Research & Insights Practice

WASHINGTON – Forbes Tate Partners (FTP) today announced longtime coalitions leader and Senate Democratic communications aide Clare Flannery has joined its Public Affairs practice as a Vice President.

Over the past decade, Clare has served as a strategic communications adviser and spokesperson for companies, coalitions, executives, and politicians on local, state, and national stages on complex public policy and social issues.

Most recently, Clare served as Campaign Manager for the MetroNow Coalition, which helped to create the first dedicated funding source for the Washington Metropolitan Area Transit Authority. In addition, Clare has managed a diverse portfolio of corporate, non-profit, philanthropic, and political clients as a principal at the Dewey Square Group. Previously, Clare worked in the U.S. Senate where she worked for U.S. Senator Bill Nelson, D-Fla., as press secretary for the U.S. Senate Special Committee on Aging, as well as for U.S. Senator Amy Klobuchar, D-Minn.

“As FTP’s public affairs practice continues to gain momentum in the political sphere, Clare’s diverse experience in and around Capitol Hill will position us for future growth,” said FTP Founding Partner Jeff Forbes. “Clare has made a mark on our city, managing the MetroNow Coalition to enhance the metro system. Today, we welcome Clare to our team and look forward to her innovative leadership in support of FTP’s coalition work and our clients’ success.”

“At FTP I have an opportunity to work on some of the most interesting policy debates and issues of today alongside some of the best minds in the business,” said Flannery. “I am fortunate to be a part of the top-tier FTP team and am excited for this next chapter.”

FTP has also hired Tori Miller as a Director on the Analysis and Insights team and Alekhya Tallapaka as a Senior Analyst on the Public Affairs team.

Prior to joining FTP, Tori was a project director at Alexandria-based Public Opinion Strategies (POS), where she managed and implemented all phases of the quantitative and qualitative research processes to provide data-driven solutions to clients. While there, Tori worked on a variety of political and public affairs campaigns across the country as a project director and senior research analyst on topics including ballot measure campaigns, corporate image and brand research, health care, and technology.

Alekhya Tallapaka’s previous experience in digital advocacy includes interacting closely with the Hill, grassroots campaigning, GOTV efforts, and studying voter demographics. Her background in government affairs and international relations includes facilitating communication on issues between the U.S. government and other countries, while developing critical documentation for interagency review at the Department of Commerce, State Department, American Embassies, and for top-level political officials. Alekhya is an active member of the DC chapter of Carnegie New Leaders, which is the Carnegie Council for Ethics in International Affairs’ exclusive program to cultivate the next generation of ethical global leaders.

“Our Insights and Public Affairs teams’ continued growth provides more capabilities for our clients – Alekhya and Tori are core to that and we’re really excited to have them on board,” Jeff Forbes concluded.

About Forbes Tate Partners: 

Forbes Tate Partners is a bipartisan, integrated full-service public affairs consultancy specializing in government relations, communications, grassroots advocacy and third-party coordination, coalition management, and business development. The firm develops and implements strategies and campaigns related to tax, health care, financial services, trade, energy, telecommunications, appropriations, outdoor recreation and natural resource management, and agriculture. Longtime strategists Jeff Forbes and Dan Tate, Jr. founded the firm in 2012.

WASHINGTON – Forbes Tate Partners (FTP) today announced Trevor Hanger has joined the firm, bringing his unique perspective from decades of strategic investment advisory and political campaigns. At FTP, Hanger will bring his capital markets expertise to advise clients’ regulatory and legislative objectives.

“Having Trevor on our team is an incredible win for our firm,” said FTP Founding Partner Jeff Forbes. “He’s got a keen insight into how politics affect the capital markets and how that ultimately affects our corporate clients’ business and policy goals. We’re proud to have him on board, especially as we enter a new dawn in Washington.”

“I look forward to working with FTP’s clients on their wide-ranging issue areas – from regulatory policy to legislative developments impacting investment strategy,” said Hanger. “Given FTP’s deep bench and wide array of client offerings, I cannot think of a better firm to join to help clients consider their strategy in Washington in a more holistic manner.”

Prior to joining FTP as a senior vice president, Trevor was president and director of research at Height Capital Markets, an investment bank in Washington, DC. There, he supervised the firm’s research, consulting, and investment banking divisions and advised institutional and private equity clients on corporate and investment strategy with a focus on legislative and regulatory policy opportunities. Earlier in his career, Trevor worked on political campaigns through the Campaign Corps program at EMILY’s List and began his career as a trader and head of policy research for Carlson Capital, LP. Outside of work, Trevor serves as an emergency backup goalie for the Washington Capitals ice hockey team.

As FTP grows as a full-service public affairs and government relations firm, Hanger’s strategic insights will help the firm drive effective, targeted campaigns that measure progress and achieve goals for clients.

About Forbes Tate Partners: 

Forbes Tate Partners is a bipartisan, integrated full-service public affairs consultancy specializing in government relations, communications, grassroots advocacy and third-party coordination, coalition management, and business development. The firm develops and implements strategies and campaigns related to tax, health care, financial services, trade, energy, telecommunications, appropriations, outdoor recreation and natural resource management, and agriculture. Longtime strategists Jeff Forbes and Dan Tate, Jr. founded the firm in 2012.

Looking back, we know bipartisan support has been required for advocacy campaigns to succeed in divided government. That is also true amidst slim party majorities, which will characterize the 117th Congress. While Democrats may now control both chambers, the margins are small, and it will be imperative to rally a critical mass of voting members from both parties to drive a campaign’s success. And as we saw in 2020, one of the most effective ways to rally that support is by demonstrating local, constituent sentiment for members of Congress through grassroots activation.

1. Local news matters: During the past year, Americans increasingly turned to their local and community news sources, making it essential to have campaign content appear in local outlets. Recent figures show 64 percent of Americans rank local television as their most popular news source – and they are only consuming more of it. Between the first and second quarters of 2020, news consumption increased by 40 percent. This requires staying in touch with local reporters and crafting pitches with local, unique angles. And in the COVID-19 era, it also means connecting with local media virtually.

2. Online and social media are key: With today’s virtual environment, the best way to make local media coverage go farther is with a digital strategy. Americans’ media consumption has increased by 31 percent over the past four years. Any earned media content must be amplified on social media and sent to supporters and influencers. Further, when amplifying earned media online, the messenger is just as important as the message. For this reason, campaigns should find trusted community voices to repost and elevate earned media to ensure the attention of constituents and policymakers.

3. Constituents (voters) receive priority: Constituent correspondence remains a foolproof method to break through in divided government. Personalized emails and letters, in addition to phone calls, are critical to issue advocacy campaigns. They connect constituents directly with their representatives in Washington. While COVID-19 changed the best ways to successfully reach members of Congress, grassroots strategies have evolved to ensure constituents are still able to have contact with their elected officials.

At the start of the COVID-19, up to 69 percent of Americans were always or sometimes working from home. As governors and mayors initiated new public health rules, as racial justice protests drew attention to local police budgets and policies, and as local jurisdictions now oversee the rollout of the COVID-19 vaccine, more Americans are paying attention to their local communities and news sources in 2021 than ever before. While local concerns have always been central to grassroots strategies, all campaigns would be wise to have constituents and local stakeholders drive the bulk of advocacy this year — particularly given the nature of Congress today.

Regardless of whether or not he will have a cooperative Democratic Senate majority, President-elect Biden has clearly signaled an intent to pursue an all-of-government approach to combatting climate change. In recent years, recognition of the systemic risks posed by climate change and the potential impact of financial services action has led to the adoption of voluntary regimes by industry leaders, new rules from foreign regulators, and congressional calls for administrative action. The arrival of such an energetic administration may be the moment that this growing momentum culminates in regulatory action.

President-elect Biden’s selection of former Chair of the Federal Reserve, Janet Yellen, to lead his Treasury Department is consistent with his desire to appoint agency heads who will be aggressive in efforts to combat climate change. Extending back to her testimony as CEA Chair in 1998 in favor of the Kyoto Protocol, Yellen has a well-established record of recognizing the economic threats posed by climate change and supporting market-based tools to reduce carbon emissions, including mandating of TCFD standards and climate stress tests. 

But what actions might be on the early agenda? A recent report issued by the CFTC Climate-Related Market Risk Subcommittee lays out a likely road map for regulators to, in the words of Commissioner Rostin Behnam, “begin the process of taking thoughtful and intentional steps toward building a climate-resilient financial system that prepares our country for the decades to come.” The unanimously adopted report states that the subcommittee believes that “existing legislation already provides U.S. financial regulators with wide-ranging and flexible authorities that could be used to start addressing financial climate-related risk now.”

To that end, the report includes recommendations that expand beyond the CFTC to the whole of government and the marketplace. Many of these recommendations are focused on making regulations effective, understandable, and predictable by providing government and industry alike with more information. The recommendations include calls for regulators to strengthen risk data and analysis efforts to ensure that proper measurement and management of climate-related risks is possible.

Similarly, the report stresses the need to harmonize terminology and standards across existing frameworks, including corporate management and disclosure requirements, so that regulators can more effectively implement and evaluate new regulations. As the report notes, voluntary regimes have been helpful, but an amalgamation of 165 metrics across six systems is hardly a recipe for efficiency or consistency.   

This dovetails with calls to make more active use of existing regulatory authorities to clarify and define oversight responsibilities. The report also contains a litany of recommendations to provide more tools and incentives, including the establishment of “regulatory sandboxes,” better use of credit guarantees and derivatives markets, and a price on carbon. 

A smaller Democratic majority in the House coupled with possible (though not yet certain) Republican control in the Senate has likely shifted the legislative conversation in a more moderate direction. This in turn puts the spotlight squarely on regulators. President-elect Biden has been clear that climate change will be a priority for his administration, and it’s not a stretch to believe that the incoming Treasury Secretary will have a mandate to begin implementing recommendations from the CFTC report.

WASHINGTON – Forbes Tate Partners (FTP) today announced the hiring of Caitlin Gallagher to its Insights team and Eric Kim and Taliesin Gabriel to its Research and Policy Analysis team, marking another wave of new hires for the growing firm.

“Our clients rely on a deep understanding of both the policy being debated and the conversation about that policy – who is driving it and where it is happening. At FTP, we’re committed to using facts and proven methods to keep our clients fully informed ahead of important decisions and policy debates – that starts with hiring some of the smartest minds D.C. has to offer,” said FTP Founding Partner Jeff Forbes. “Delivering unparalleled knowledge of the political landscape and real time analysis of the issues that matter most, Caitlin, Eric, and Taliesin all have distinguished research abilities that will allow us and our partners to stay on top of the issues and conversations that matter most to them.”

As part of a full-service public affairs and government relations firm, FTP’s Insights team works hand in hand with an unparalleled group of policy and campaign experts to deliver high impact, targeted, and tailored insights and tested messaging. These strategic insights drive effective, targeted campaigns that measure progress and achieve goals for clients.

Caitlin is joining the Insights practice as a senior director, having previously worked at Purple Strategies where she leveraged social listening data integrated with traditional media, primary research, and business intelligence to develop evaluation methods and strategies for clients. She also worked at Headquarters Marine Corps, providing data insights to navigate the Corps through effective communication about high visibility issues. She also worked at Brunswick on their insights team. Leveraging her previous work experience and studies in International Relations at the London School of Economics, Caitlin will specialize in data analytics at FTP. Caitlin holds a B.A. from Miami University.

Prior to joining FTP as a senior analyst, Eric was the deputy policy director at the National Republican Congressional Committee (NRCC), advising strategic political messaging and providing in-depth policy analysis for candidate research books and political campaigns. Eric was also named to the National Association of Asian Pacifics in Politics and Public Affairs 40 Under 40 list. Eric will be essential to FTP’s growing demand for policy analysis, legislative tracking, and qualitative research supporting their broad range of clients. Originally from California, Eric holds a B.A. from the University of California, Berkeley.

Taliesin joins FTP as a senior analyst after clerking for a boutique litigation firm focusing on intellectual property and a wide array of finance issues. She developed her policy research skills as a legislative fellow to Representative G.K. Butterfield (D-NC-1), and as a clerk working on telecommunications issues. Also native to California and New York, Taliesin holds a J.D. from the Catholic University of America, Columbus School of Law, and a B.A. from Howard University.

About Forbes Tate Partners: 

Forbes Tate Partners is a bipartisan, integrated full-service public affairs consultancy specializing in government relations, communications, grassroots advocacy and third-party coordination, coalition management, and business development. The firm develops and implements strategies and campaigns related to tax, health care, financial services, trade, energy, telecommunications, appropriations, outdoor recreation and natural resource management, and agriculture. Longtime strategists Jeff Forbes and Dan Tate, Jr. founded the firm in 2012.

When getting ready to go fishing, hunting, camping, or on any other kind of outdoor adventure, many people use “punch lists” – a checklist of the gear and supplies needed to ensure a successful outing. For those who advocate for and work in the conservation and outdoor industry policy space, our “punch lists” have been particularly essential this year to bringing home major victories addressing longstanding industry priorities: expanding outdoor recreation opportunities and conserving public lands and waterways.

In just the past few months, two major conservation bills were signed into law. This past week, President Trump signed the America’s Conservation Enhancement (ACE) Act. This ACE Act includes reauthorization of a critical wetlands conservation program, the formal establishment of the successful National Fish Habitat program, and a critical stream of new funding for the Chesapeake Bay. The enactment of ACE follows the August 4 signing of the Great American Outdoors Act (GAOA), which provides $900 million in permanent annual funding for the Land and Water Conservation Fund and $9.5 billion to tackle massive maintenance backlogs on public lands.

At a time of extraordinarily bitter partisanship in Washington – not to mention in the midst of a heated campaign year – how in the world did ACE and GAOA get passed with overwhelmingly bipartisan votes? What essential gear and supplies did those of us who lobby and advocate in this space have on our “punch lists” to bring home these wins, and what should outdoor recreation and conservation groups, associations, and coalitions plan to bring on future expeditions to achieve more successes?

We are so lucky we get to talk about issues people love to advocate for and the places where people seek to spend their free time, but you can’t just assume these activities and places will win the day for you. If you make sure that your punch list hits the core strengths above and you link arms with smart, passionate people, you can get big bills passed in Washington. Hopefully, ACE and GAOA are just two examples that will sit on a longer list in years to come.

George Cooper is a Partner at Forbes Tate Partners and leads the firm’s natural resources and outdoor recreation government affairs practice, representing nonprofits, corporations and trade associations. Prior to joining FTP, George served as President and CEO of the Theodore Roosevelt Conservation Partnership (TRCP) where he helped create a new strategic advocacy niche in Washington for the nation’s 40 million hunters and anglers. George’s almost 30 years of experience in DC started in the media. Before he joined TRCP, George worked for CNN for more than a decade as a Senior Producer for several shows and on the White House and Capitol Hill beats.

WASHINGTON – Forbes Tate Partners (FTP) today announced Jerri Ann Henry and Rich Lopez are bringing their respective Republican and Democratic political expertise to FTP’s growing Public Affairs and Government Affairs teams.

Prior to joining Forbes Tate Partners as a Senior Vice President, Rich was director of federal and administration affairs at General Motors (GM) where he specialized in safety, emerging technologies, defense appropriations, and intellectual property. Rich also served as GM’s Hispanic liaison in Washington, D.C., where he sat on the corporate advisory boards of the Congressional Hispanic Caucus Institute, the Congressional Hispanic Leadership Institute, UnidosUS, and League of United Latin American Citizens. A proud founding board member of the Hispanic Lobbyists Association, Rich will bring a strong network of relationships and unique perspective to FTP’s Government Affairs team. A native Texan, Rich holds a B.A. from the University of Nevada, Las Vegas.

“Rich is a master of the legislative process in Congress,” said U.S. Representative Tony Cárdenas (D-CA-29), a House Energy & Commerce and Congressional Hispanic Caucus member. “My colleagues and I respect and appreciate Rich for his integrity and decades of knowledge that he shares with us all. I applaud Forbes Tate Partners for elevating the talent and increasing the diversity of their team.” 

Jerri Ann brings more than 15 years of experience managing campaigns and grassroots and digital outreach. She has led fully integrated policy and political campaigns focusing on LGBTQ+, equality and women’s issues, technology, agriculture, and energy policy efforts. Having served as the executive director of Log Cabin Republicans and currently serving as vice chair of the Women’s Public Leadership Network, she will add to the bipartisan ranks of FTP’s Public Affairs leadership team. As a vice president at FTP, Jerri Ann is playing a vital role in leading media work for clients with a keen focus on keeping them on the cutting edge of digital organic and advertising campaigns. Another proud Texan, Jerri Ann holds a B.S. from Texas A&M University. 

“Having worked on a diverse range of issues and utilized complex digital strategies and integrated communications plans, I am confident in the programs we will create,” said Jerri Ann. “I am excited to join the incredible Forbes Tate Partners team and use my background to build winning campaigns for our clients. It is humbling to join such a talented group.”

“Bringing on Jerri Ann and Rich will further solidify our bipartisan bench while diversifying the work we do and our relationships across D.C. and the country,” said FTP Founding Partner Jeff Forbes. “This year has proven digital engagement and diverse voices are needed to cut through the cluttered media and government relations landscape. We’re thrilled to bring on these seasoned veterans as we continue to expand our team and capabilities to better serve our clients here at FTP.”

Jerri Ann and Rich join FTP after another banner year of growth and new hires. FTP has also recently brought on public affairs analysts Jordan Fuja, Naomi Lilly, Sam Loffredo, and Erin Van Gessel. Prior to joining FTP, Jordan helped create public affairs strategies for state and presidential campaigns and holds a B.S. from the University of Texas at Austin. A local Marylander, Naomi graduated with a B.A. from Duke University and created her own company, NAL Media, a platform dedicated to empowering underrepresented creators and inclusivity in the media. Sam Loffredo, a New Jersey native, previously campaigned and fundraised for Democratic members of Congress and holds a B.A. from Rutgers University. Hailing from the Bay Area, Erin Van Gessel previously worked at an executive search and leadership consulting firm, identifying underrepresented directors to serve on corporate boards. Erin holds a B.A. from Middlebury College in Vermont.  

About Forbes Tate Partners:

Forbes Tate Partners is a bipartisan, integrated full-service public affairs consultancy specializing in government relations, communications, digital and grassroots advocacy and third-party coordination, coalition management, and business development. The firm develops and implements strategies and campaigns related to tax, health care, financial services, trade, energy, telecommunications, appropriations, outdoor recreation and natural resource management, and agriculture. Longtime strategists Jeff Forbes and Dan Tate, Jr. founded the firm in 2012.

During COVID-19, Americans have changed their news habits and members of Congress and other elected officials have changed how they communicate with constituents. As a result, the execution of grassroots and advocacy efforts has also shifted. The public and policymakers are as engaged as ever in problem-solving, so it is no surprise that the most effective way to advance a policy objective revolves around local news, digital momentum, and constituent correspondence.  

The Shift Towards Local News 

Since the public health crisis began, Americans are increasingly interested in news from their local communities (blogs, news stations, local elected officials, etc.) The shift in preference towards local has been a trend for some time, as national news is seen as more pontification than fact–based. Given Americans’ increasing confidence in local news, it is important campaigns focus on being a resource to local reporters.  

However, reaching local reporters is not always easy. Newsrooms were shrinking even before COVID-19 and now they are operating with even fewer staff as they cut costs. Reporters’ inboxes are overflowing with pitches due to the high frequency of critical or breaking news every day. Close relationships and local, relevant content are key. You must stay in touch with local reporters and editors and pay attention to local news trends to get your content to the right audiences. A blanket, national pitch will not work. 

In the era of COVID-19, newsrooms have also gone virtual – which means our traditional media tactics must also go virtual. Today, successful media outreach comes from virtual editorial board visits, press conferences, and media roundtables. 

Creating Momentum Through A Coordinated Digital Strategy 

Once news and content are online, you must share it through all means of communication. After a letter to the editor, op-ed, or media hit is placed, that piece should be amplified via social media, shared with third party stakeholders, and sent to supporters. In this way, you can build momentum for your campaign.  

At this step, however, it is important to keep in mind the scale of influence of other stakeholders. Identifying those voices with large followings, public pages, and significant influence in their local communities is important. If a third party stakeholder does choose to share your news or content, they offer the chance to loop in larger networks and followers. 

The ultimate goal of this amplification is to reach the eyes and ears of elected officials. Recognition by stakeholders may have this effect, but you can also increase your chances of connecting with policymakers. In addition to tagging elected officials on social media when you post your content, the local earned media coverage can also be shared with them directly over email.   

Shaping Policy Through Constituent Correspondence  

Even though elected officials generally are not holding public town hall events, attending in-person fundraisers, or conducting site visits, their work has not stopped. During COVID-19, officials are receiving a huge amount of daily correspondence (phone calls, letters, postcards, tweets, Facebook messages, etc.), and it is essential to leverage the right individuals to garner officials’ attention.  

These individuals, often referred to as grasstop influencers, are politically active in their local communities and well known to elected officials. Educating and engaging these individuals can help elevate your issue with leaders in a community. Grasstop influencers are most likely already participating in political events, such as tele-townhalls, and by educating these influencers on your issue, you are potentially recruiting a local, trusted voice and thought leader who can break through the political noise and speak directly to the elected official and staff at these events.  

Further, personal communication from a critical majority of constituents is still one of the most effective ways to shape policy in an elected official’s office. In addition to unique letters and e-mails, patch-through phone calls can make an impression on policymakers. This can be done by calling constituents, educating them on an issue, and transferring them to an elected official’s office. However, having limited resources during the pandemic has lowered some offices’ abilities to receive high call volumes, but additional phone-based resources can help ensure the message reaches the right ears. Continuing these traditional forms of grassroots outreach can enhance in-state campaigns and lobbying efforts during COVID-19.  

“The Personal is Political”  

Today, it seems that if you want anything to be political, it should be personal. Having effective strategies and tactics for grassroots campaigns means properly leveraging local news, amplifying that news, and pairing it with constituent correspondence. This personal touch has always enhanced campaigns and lobbying, but COVID-19 and this year’s news cycle have not left airtime for anything less than attention-grabbing. To reach the American public and policymakers, local relationships and voices are key. 

If you would like to learn more about how FTP can best tailor an effective campaign for your issue, please contact Lauren Crawford Shaver. 

In-person meetings on Capitol Hill used to be the norm. Members of Congress and their staff would spend much of their days meeting with constituents, lobbyists, and other concerned citizens. When back in their districts, members would regularly host in-person townhalls, site visits, coffee hours, and other similar events to hear from their constituents. Since the start of the COVID-19 pandemic, members of Congress are taking these meetings virtual. These days, House members can most often be found on Microsoft Teams and U.S. Senators are using Cisco Webex.  

While technology has allowed members of Congress to continue to hear from their constituents in the age of the pandemic, there are certainly some drawbacks. These virtual meetings can be time-consuming and, as this public health crisis continues, concerned voices are competing for legislators’ attention. This can create challenges for the average advocacy campaign, making it essential to develop a nuanced and personalized, grassroots approach to take advantage of Congress’ remote capabilities.  

A new survey from the Congressional Management Foundation (CMF) reviews how members of Congress and their staff are responding to new COVID-19 work circumstances. According to the report, most congressional offices are building on prior technology and remote communication features and are seeing success in the process. Further, most offices believe these communication methods will stick around even after office shutdowns are lifted. Key findings from the report include the following: 

For many who are leading issue campaigns, this is unfamiliar territory. The grassroots team at Forbes Tate Partners (FTP) has seen trends emerge surrounding congressional communication before, and knows it is possible to adapt. Today, the key is figuring out how to break through, so legislators hear your message. Members of Congress are adjusting to the age of COVID-19 just like everyone else. And, while Congress will continue to face many critical decisions to address the ongoing impact of the pandemic, a precise and personalized grassroots campaign can be one of the best ways to make sure constituent voices reach members of Congress.  

If you would like to learn more about how FTP can best tailor an effective campaign for your issue, please contact Lauren Crawford Shaver. 

Forbes Tate Partners is a bipartisan, integrated full-service public affairs consultancy specializing in government relations, traditional and digital communications, grassroots advocacy and third-party coordination, coalition management, and business development. FTP can help you develop and deliver winning strategies to communicate and engage your key audiences.

American habits and values have shifted greatly since stay-at-home and shutdown orders began in March, with major implications for organizations trying to raise awareness and drive public conversation about their issues. While it’s clear the novel coronavirus has changed Americans’ habits and increased virtual connectivity in new ways, it has also altered how we consume and share information.

FTP dove into recent research and data points to better understand how the pandemic has shaped our media preferences and consumption. We found that certain media formats have been “winners” and are critical to consider as organizations navigate how to communicate and engage the public.

Meanwhile, other forms of media have been left behind or altered dramatically as Americans’ daily – and thereby media – habits change.

Overall, Americans have sought out more news and increased their usage of various forms of online, mobile, social, and streaming media. Notably, the most popular forms of media in recent months all appear on a screen, and they deviate from traditional news outlets. Just as advertisers, broadcasters, and the government shifted their methods of communication during and after World War II, we must take note of new consumer trends at this current – and albeit, unprecedented – watershed moment in our nation’s history. Shifts in media consumption should encourage organizations to rethink how they disseminate their messaging into today’s world.

Forbes Tate Partners is a bipartisan, integrated full-service public affairs consultancy specializing in government relations, traditional and digital communications, grassroots advocacy and third-party coordination, coalition management, and business development. FTP can help you develop and deliver winning strategies to communicate and engage your key audiences.

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