Tori Card
Vice President
Insights: The Foundation for Smarter Advocacy
Assumptions are expensive. Before you build a strategy and campaign, you need to understand the environment you’re operating in. FTP can help.
Our insights and analytics team helps clients make sense of complex issues, understand key audiences, and identify the factors driving public and political conversations. We use polling, message testing, media analysis, social listening, policy tracking, and stakeholder research to help clients see what’s happening—and what comes next.
Anyone can hand you data. Interpretation is harder to come by.
We connect the dots, challenge assumptions, and pressure-test ideas so clients understand what matters and what doesn’t.
That means seeing how audiences think, how issues are evolving, and where risks or opportunities are taking shape. Those insights help inform everything from advocacy campaigns and communications strategies to stakeholder engagement and long-term planning.
Research is most valuable when it’s put to work. That’s why our insights team works across the firm to ensure data informs decisions, strategy informs action, and campaigns are optimized to perform and reach audiences in the most effective way.
The goal is simple: help clients make smarter decisions with greater confidence.
