Tori Card
Vice President
Tori helps advocacy and corporate clients understand stakeholder sentiment, shape narratives, and navigate complex policy and reputational challenges through opinion research, media analysis, and audience intelligence.
Tori is a vice president in FTP’s insights and analytics practice. Drawing on a decade of experience in opinion research, government, and public affairs, she is a data-driven strategist who helps clients navigate complex policy, reputation, and business challenges.
Combining quantitative and qualitative research, media analysis, and audience intelligence, Tori uncovers the stories behind the data and translates those insights into effective communications and advocacy strategies. Her work frequently focuses on healthcare and technology issues. She helps clients identify emerging trends, shape narratives, engage key audiences, and make informed decisions in rapidly evolving environments.
Prior to joining FTP, Tori worked at Public Opinion Strategies, where she supported political campaigns, ballot initiatives, and public affairs clients. She began her career on Capitol Hill, and her experience in both research and government gives her a strong understanding of the intersection of public opinion, policy, and advocacy.
A native of Alexandria, Virginia, Tori lives on Capitol Hill with her husband, Nate. Outside of work, she enjoys trying new restaurants and cheering on the Buckeyes.
