Kevin is a director in FTP’s public affairs practice, where he advises clients on campaigns that align policy goals, stakeholder engagement, and clear messaging. He helps organizations navigate high stakes policy, political, and reputational challenges through clear strategy and disciplined execution.
Prior to joining FTP, Kevin worked at Ketchum, supporting federal health communications for agencies across the Department of Health and Human Services. Since joining the firm, he has worked across issues such as health, technology, energy, and defense, with a focus on campaign strategy, partner engagement, and messaging that supports clients’ objectives.
Tori is a vice president in FTP’s insights and analytics practice. Drawing on a decade of experience in opinion research, government, and public affairs, she is a data-driven strategist who helps clients navigate complex policy, reputation, and business challenges.
Combining quantitative and qualitative research, media analysis, and audience intelligence, Tori uncovers the stories behind the data and translates those insights into effective communications and advocacy strategies. Her work frequently focuses on healthcare and technology issues. She helps clients identify emerging trends, shape narratives, engage key audiences, and make informed decisions in rapidly evolving environments.
Prior to joining FTP, Tori worked at Public Opinion Strategies, where she supported political campaigns, ballot initiatives, and public affairs clients. She began her career on Capitol Hill, and her experience in both research and government gives her a strong understanding of the intersection of public opinion, policy, and advocacy.
A native of Alexandria, Virginia, Tori lives on Capitol Hill with her husband, Nate. Outside of work, she enjoys trying new restaurants and cheering on the Buckeyes. Tori is currently pursuing her M.B.A. from Georgetown University’s McDonough School of Business.
Cindy is a partner in FTP’s federal government relations practice and leads the firm’s Democratic advocacy. She works at the center of Democratic policymaking, with relationships across House and Senate leadership and the Ways and Means, Energy and Commerce, and Senate Finance Committees, where the party’s economic agenda takes shape. She guides Fortune 500 companies, industry innovators, investors, and trade associations across tax, trade, technology, energy, education, healthcare, and life sciences, providing direct access to the centrist Democrats who often decide outcomes in Congress.
As chief of staff to Representative Ron Kind (D-WI), Cindy led legislative efforts on the Ways and Means Committee and helped relaunch the New Democrat Coalition, building its first PAC and recruiting its first executive director. She maintains deep relationships across the New Democrat Coalition—now the largest bloc in the House and a pro‑growth center of gravity in Democratic politics—and is a leading fundraiser for the party, raising for committee leaders, front‑line members, and Midwestern candidates at the center of the fight for the majority.
Previously, Cindy served as vice president of legislative strategies at the Campaign to Fix the Debt and held senior roles at several government‑relations firms. She began her career on Capitol Hill in the office of Representative Bart Stupak (D-MI).
Adam is an analyst on FTP’s research and policy analysis team, covering federal legislative and regulatory developments across trade, AI, energy, and elections. He authors memos and briefings for Fortune 500 clients and co‑produces the firm’s newsletter suite, including a weekly “Week in Review” on policy developments, a biweekly AI policy newsletter, a monthly trade brief with Tori Smith, and a quarterly policy overview with Trevor Hanger. He also provides overnight coverage of Senate vote‑a‑ramas.
Adam contributes to client research programs across the firm, including a large ongoing project for a healthcare client and issue‑specific work for a global entertainment company. He also created the first firmwide intern AI education program, developing curriculum on the responsible use of AI in workflows.
Before joining FTP, Adam served as student body treasurer in Florida State University’s Student Government Association and founded a political transparency organization. He also interned in the U.S. House of Representatives and the Florida State Senate.
Michelle Baker is a partner and leads FTP’s public affairs practice. She counsels senior corporate, association, philanthropic and nonprofit stakeholders on high-stakes policy, reputation and advocacy challenges. She brings a wide-angle view of today’s complex policy and communications environment and designs integrated initiatives that move opinion, influence decision makers and deliver results.
Michelle leads major campaigns across healthcare, education, food and agriculture, defense, technology and other highly regulated sectors, with healthcare as a core focus throughout her career. Her experience spans health systems, biopharmaceutical companies, government agencies, payers, professional medical associations and nonprofits, as well as coalitions advancing work on heart disease, cancer, pharmaceutical safety, vaccinations, addiction and emerging public health threats.
She has held senior roles across leading firms, including serving as chief of staff at Ketchum, where she launched key new services for healthcare and corporate communications. Her public affairs leadership also includes running the health practice at Weber Shandwick/Powell Tate and serving in senior roles at Signal Group and Chandler Chicco Agency/Syneos Communications.
An advocate for family caregiving and memory care, Michelle serves as chair of the Board of Trustees of Arts for the Aging (AFTA), the board of the Wendt Center, and previously served for ten years on the board of the Caregivers Action Network (CAN).
