Doug Usher is a partner and leads FTP’s insights and analytics practice. He has spent the last two decades building insights that have helped change the strategic trajectory of major corporations, industry associations, and political campaigns. Combining deep expertise in opinion research, data analysis, and analytics with years of experience navigating the intersection between business goals and the political, policy, and regulatory spheres, Doug helps clients build winning strategies and campaigns across a broad range of industries, with a particular focus on the healthcare, technology, and energy sectors.

In addition to his work at FTP, Doug helped launch the M.S. program in Political Analytics at Columbia University, where he consults, lectures, and helps develop the next generation of analytics professionals. Doug has appeared on MSNBC, CNBC, Fox News, CNN, National Public Radio, and CBC TV in Canada to analyze trends in public opinion and politics. His writing has been published in The Wall Street Journal, National Journal, The Hill, and Campaigns & Elections.

Tori is a vice president in FTP’s insights and analytics practice. Drawing on a decade of experience in opinion research, government, and public affairs, she is a data-driven strategist who helps clients navigate complex policy, reputation, and business challenges.

Combining quantitative and qualitative research, media analysis, and audience intelligence, Tori uncovers the stories behind the data and translates those insights into effective communications and advocacy strategies. Her work frequently focuses on healthcare and technology issues. She helps clients identify emerging trends, shape narratives, engage key audiences, and make informed decisions in rapidly evolving environments.

Prior to joining FTP, Tori worked at Public Opinion Strategies, where she supported political campaigns, ballot initiatives, and public affairs clients. She began her career on Capitol Hill, and her experience in both research and government gives her a strong understanding of the intersection of public opinion, policy, and advocacy.

A native of Alexandria, Virginia, Tori lives on Capitol Hill with her husband, Nate. Outside of work, she enjoys trying new restaurants and cheering on the Buckeyes. Tori is currently pursuing her M.B.A. from Georgetown University’s McDonough School of Business.