Tori is a vice president in FTP’s insights and analytics practice. Drawing on a decade of experience in opinion research, government, and public affairs, she is a data-driven strategist who helps clients navigate complex policy, reputation, and business challenges.
Combining quantitative and qualitative research, media analysis, and audience intelligence, Tori uncovers the stories behind the data and translates those insights into effective communications and advocacy strategies. Her work frequently focuses on healthcare and technology issues. She helps clients identify emerging trends, shape narratives, engage key audiences, and make informed decisions in rapidly evolving environments.
Prior to joining FTP, Tori worked at Public Opinion Strategies, where she supported political campaigns, ballot initiatives, and public affairs clients. She began her career on Capitol Hill, and her experience in both research and government gives her a strong understanding of the intersection of public opinion, policy, and advocacy.
A native of Alexandria, Virginia, Tori lives on Capitol Hill with her husband, Nate. Outside of work, she enjoys trying new restaurants and cheering on the Buckeyes. Tori is currently pursuing her M.B.A. from Georgetown University’s McDonough School of Business.
Natalie is a senior director in the public affairs practice where she helps clients build and execute integrated public affairs strategies that connect policy, communications, and advocacy. Her work spans campaign management, audience strategy, coalition management, stakeholder coordination, and event planning, with a focus on helping clients reach policymakers and influential Beltway audiences through coordinated, high-impact programs.
At FTP, Natalie works across teams to design and manage initiatives that pair an audience-first strategy with advocacy efforts. She supports clients through every stage of a campaign, from campaign strategy and audience creation to coalition engagement, event execution, and ongoing communications efforts. Her approach is grounded in collaboration, strong project management, and a clear understanding of how earned, organic, paid, and in-person activations reinforce one another when creating an impactful, surround-sound campaign.
Prior to joining FTP, Natalie served as a senior client strategist at Engage, where she advised clients on digital advocacy and issue-based campaigns. She also worked as an account manager for a fundraising firm serving nonprofits, political candidates, and PACs, and earlier in her career worked at the Republican National Committee, where she developed a strong foundation in data analytics, audience creation, and political campaign strategy. These experiences shaped her client-first approach to campaign management and her ability to translate big-picture goals into organized, actionable programs.
Natalie holds an M.S. in Applied Economics (STEM) from Johns Hopkins University and a B.S. in Commerce and Business Administration, with a double major in Economics and Political Science, from the University of Alabama. Based in Washington, DC, she brings a collaborative, detail-oriented approach to helping clients execute complex public affairs work effectively.
Michelle Baker is a partner and leads FTP’s public affairs practice. She counsels senior corporate, association, philanthropic and nonprofit stakeholders on high-stakes policy, reputation and advocacy challenges. She brings a wide-angle view of today’s complex policy and communications environment and designs integrated initiatives that move opinion, influence decision makers and deliver results.
Michelle leads major campaigns across healthcare, education, food and agriculture, defense, technology and other highly regulated sectors, with healthcare as a core focus throughout her career. Her experience spans health systems, biopharmaceutical companies, government agencies, payers, professional medical associations and nonprofits, as well as coalitions advancing work on heart disease, cancer, pharmaceutical safety, vaccinations, addiction and emerging public health threats.
She has held senior roles across leading firms, including serving as chief of staff at Ketchum, where she launched key new services for healthcare and corporate communications. Her public affairs leadership also includes running the health practice at Weber Shandwick/Powell Tate and serving in senior roles at Signal Group and Chandler Chicco Agency/Syneos Communications.
An advocate for family caregiving and memory care, Michelle serves as chair of the Board of Trustees of Arts for the Aging (AFTA), the board of the Wendt Center, and previously served for ten years on the board of the Caregivers Action Network (CAN).
Meg Baglien is a senior vice president in FTP’s public affairs practice.
She is a seasoned communications and brand strategist, with almost 15 years of experience in communications and marketing leadership on both Capitol Hill and in the private sector.
Before joining FTP, Meg led communications and integrated marketing campaigns for a diverse portfolio of clients including JPMorgan Chase, Bayer Pharmaceuticals, Nike, and Lululemon.
She previously served as communications director for Congressman David Young (R-IA) and deputy press secretary for Senator Joni Ernst (R-IA).
