Jake Pacheco
Senior Director
Jake provides content strategy digital storytelling expertise that helps brands clients reach policymakers and other key audiences with the right voice, channels, and creative approach.
Jake is a senior director in FTP’s public affairs practice where he advises clients on digital strategy, messaging, and content development. He leads integrated content planning across channels and works closely with creative and earned media teams to build campaigns that help organizations engage policymakers and other target audiences.
Before joining FTP, Jake was an associate creative director of copy at FleishmanHillard, a global public relations firm, where he developed creative concepts for public health education and healthcare initiatives, oversaw content creation for major public affairs and technology campaigns, and guided C-suite leaders through brand voice and messaging workshops. His work on the firm’s Creative and Brand Marketing teams contributed to award-winning PR campaigns and established the D.C. office’s writing and content capabilities.
Throughout his career, Jake has specialized in brand identity, messaging development, content strategy, copywriting, and digital-first storytelling to help ensure clients across industries show up with the right voice on the right channels for the right audience.
